Private-label packaging: what to think about first

Packaging is usually the longest lead-time item in a private-label launch — it's worth deciding early.

The first question is format: tin, stand-up pouch, sachet, or a hybrid retail-and-foodservice setup. Each has implications for shelf life, perceived value, and freight cost.

From there, label specs, finish, and any embossing or foiling drive minimum order quantities and timeline. Plan on 4–8 weeks from approved artwork to delivery for most blank-label production.